THE IMPORTANCE OF COLOUR CHOICE IN MARKETING

RED: Colour of blood and fire. very emotionally intense
ORANGE: Energy of red, happiness of yellow
YELLOW: Colour of sunshine
GREEN: Colour of nature
BLUE: Colour of sky and sea, associated with stability and depth
PURPLE: Stability of blue and energy of red
BLACK: Mysterious colour, associated with fear and the unknown
WHITE: Considered as colour of perfection.